Discover how to get what you want in any situation—no matter who you're talking to—with proven, counterintuitive strategies from a persuasion expert.

Whether you’re negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you’re always after the best outcome. Unfortunately, the way most of us approach persuasion has the opposite effect: We double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into giving in. This only pushes people away, making it hard or even impossible to reach your goals.

Persuasion expert Joshua Bandoch has spent more than 10 years uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work—and he’s used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world.

How to Get What You Want combines Bandoch’s groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by:
Adopting the persuader’s “them-first” mindset Tapping into the power of tone, body language, and other subconscious signalsLearning proven techniques for making the most persuasive emotional and logical appealsUnlocking the secret formula for memorable and motivating stories
How to Get What You Want will become your go-to guide to get optimal results each and every day, no matter what personal, political, or professional situation life throws at you. Read more

Product Specifications

ASIN	B0FDBGV22N
Publisher	BenBella Books
Accessibility	Learn more
Publication date	April 21, 2026
Language	English
File size	1.0 MB
Screen Reader	Supported
Enhanced typesetting	Enabled
X-Ray	Not Enabled
Word Wise	Enabled
Print length	288 pages
ISBN-13	978-1637748312
Page Flip	Enabled
Best Sellers Rank	#996,241 in Kindle Store (See Top 100 in Kindle Store) #897 in Conflict Management #1,046 in Family Conflict Resolution #1,674 in Communication & Social Skills (Books)

How to Get What You Want: Mastering the Art and Science of Persuasion